Is the Medium is the Message...MARK THIS

The medium is the message means that there is a message in the medium itself. For instance, a commercial is a medium. The message is product to sell. When your show stops and a commercial starts it MUST sell a product. If it does not make you wonder "what kind of commercial was that?" The medium is the message...

However, I believe the statement "the medium is the message" was an overstatement by McLuhan, since no one was really thinking in those terms at the time he was a scholar.

He would have to be silly to think content had no impact at all, but all "the medium is the message" means is that the medium used has a direct impact on how content is shaped and received, and before that, all anyone cared about was content.

The Medium is the Message: What Obama Says Is Irrelevant

MASHABLE... MARK THIS

Social media marketing, if done right, can have a significant impact on brand awareness and popularity. However, many companies fail to utilize this cheap method of marketing. By looking at social media ranks for companies, and comparing it with mainstream media ranks for the same companies we can see which brands are taking advantage of this new medium and also draw conclusions about the effectiveness of social media.

Hoping to become fast friends with their targets, a lot of brands have rushed into Facebook and Twitter in the last 24 months without investing sufficient time or resources. In 2010, savvy marketers will increase their commitment to social media by first listening and then offering up a steady stream of engaging content that their fans actually want. This will be particularly true for B2B brands, only 38% of whom included social media in their 2008 marketing plans (vs. 71% for B2C brands), this is even a quantifiable rationale for brands to up the social media ante in 2010.

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