MASHABLE... MARK THIS

Social media marketing, if done right, can have a significant impact on brand awareness and popularity. However, many companies fail to utilize this cheap method of marketing. By looking at social media ranks for companies, and comparing it with mainstream media ranks for the same companies we can see which brands are taking advantage of this new medium and also draw conclusions about the effectiveness of social media.

Hoping to become fast friends with their targets, a lot of brands have rushed into Facebook and Twitter in the last 24 months without investing sufficient time or resources. In 2010, savvy marketers will increase their commitment to social media by first listening and then offering up a steady stream of engaging content that their fans actually want. This will be particularly true for B2B brands, only 38% of whom included social media in their 2008 marketing plans (vs. 71% for B2C brands), this is even a quantifiable rationale for brands to up the social media ante in 2010.

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