The medium is the message means that there is a message in the medium itself. For instance, a commercial is a medium. The message is product to sell. When your show stops and a commercial starts it MUST sell a product. If it does not make you wonder "what kind of commercial was that?" The medium is the message...However, I believe the statement "the medium is the message" was an overstatement by McLuhan, since no one was really thinking in those terms at the time he was a scholar.
He would have to be silly to think content had no impact at all, but all "the medium is the message" means is that the medium used has a direct impact on how content is shaped and received, and before that, all anyone cared about was content.
No comments:
Post a Comment