Did you know... MARK THIS

Everyman's McLuhan...

The YouTube video "Did you know" relates to Dr. Sevigny lecture about hot and cool media; "Hot media extend one's senses in a high-definition fashion, that is it paints an explicit sensory picture for us, not obligating us to think or use our imaginations very much," (Sevigny, September 30). "Cool media gives little information, requiring the recipient to fill in the details. This forces us to use imagination, fantasy and to participate in the medium, (Sevigny, September 30).

The clip is considered a cool media source since it presents little information, and the viewer have to imagine the magnitude of the information and fill in the descriptive details. Part of the video states "what used to be fit in buildings is now fitting in your pocket, and what is currently fitting in your pocket can in 25 years be fitted in a blood cell". It takes a person a second to read the statement, however the individual has to fill in the details and bring in an example to validate the statement... and that is when I thought of the first computer built and how it was a room size fitting in a building and now the computer is so small that we can actually fit it in our pocket.

The Divinity Collage class on online media and traditional media further explains that "The hot radio medium used in cool or non-literate cultures has a violent effect, quite unlike its effect, say in England or America, where radio is felt as entertainment. A cool or low-literacy culture cannot accept hot media like movies or radio as entertainment. They are, at least, as radically upsetting for them as the cool TV medium has proved to be for our high literacy world."